eacs' annual Optimise IT event is the largest independent IT conference and vendor showcase event in the UK focused on the mid-market. For over 20 years it has attracted industry leaders and technology shapers, providing them with a platform to network directly with key decision-makers who are looking for ways to deliver their IT Strategy more efficiently and effectively.

In this paper, we will look at how we overcame the COVID-19 pandemic and a national lockdown to create an online event that could provide attendees with the same experience of a normal Optimise event all from the comfort of their homes.