Security First, just what must you do?

Reinvention Versus Innovation

Clouds On Your Horizon?

Integration and Optimisation










Optimise IT is the largest independent IT conference and vendor showcase event in the UK focussed on the mid-market. For over 18 years it has attracted industry leaders and technology shapers, providing them with a platform to network directly with key decision makers who are looking for ways to deliver their IT Strategy more efficiently and effectively.


This is a unique event which both inspires IT and business professionals and gives exhibitors the opportunity to share ideas and new technologies with key decision makers and end users. The 4 key themes you can see below, have been selected based on direct feedback on the challenges our clients are facing, and decisions they are having to make, over the next 12 months.


We are committed to making Optimise IT 2020 the largest and most informative event ever and have more delegates there than we have had before. We believe that this will be the must attend event in 2020, and look forward to welcoming as many of our partners at Silverstone as possible.


Optimise is designed to help you get a real sense of what is really going on in the IT world that YOU need to be aware of.  In one super-charged day you can:

  • Keep up-to-date with the latest changes and trends in the IT industry
  • Understand the top technology and business priorities for IT
  • Discover cutting edge solutions that could transform your organisation
  • Learn from industry leaders and have the opportunity to ask them questions
  • Select from breakout sessions on key business issues
  • Network and debate issues with other IT professionals



Platinum Exhibitors

Nutanix is a global leader in cloud software and hyperconverged infrastructure solutions, making infrastructure invisible so that IT can focus on the applications and services. Nutanix software unifies private, public, and distributed clouds, and empowers IT to deliver applications and data that power their businesses. Nutanix delivers the best of both worlds: the simplicity and agility of public cloud combined with the performance, security, and control of private cloud. Nutanix Enterprise Cloud delivers the performance, resilience, and scalability to power all workloads—virtualized, container-based, and bare metal in the cloud of your choice.

Premium Exhibitors

Standard Exhibitors

But don’t just take our word for it, see for yourself how valuable previous attendees found attending Optimise IT.

  • Group Manager
    I get invited to loads of events, but none come anywhere near to Optimise in terms of quality, diversity of subjects and scale of attendees- well done
    Group Manager
    Business Systems
  • Infrastructure Manager first Optimise- great buzz… great selection of vendors and peers too. This has to be one of the best shows I have ever attended.
    Infrastructure Manager
  • IT Manager did a fantastic job at putting the event together. It will be spoken of for years to come as a truly great event well worth attending
    IT Manager
    Public Sector
  • Head of Information
    I attend a lot of events but this has to be the best there is- always great mix of vendors with top quality customers ready and willing to talk to you
    Head of Information
    Public Sector
  • Infrastructure Manager
    The best and the most comprehensive independent technology forum
    Infrastructure Manager
  • IT Manager
    Well worth the investment in terms of time and money
    IT Manager