Understanding the real information that you have in your business is more critical now than ever to ensure the success of any organisation. Businesses are challenged to capitalise on all the data available to them to drive those valuable insights about their business, improve operational efficiency, and discover smarter ways to engage with customers. Microsoft’s Power BI suite of business analytics tools makes it easy to analyse and gain powerful insights from your most critical business data.

Technology and particularly digital advancements have completely transformed the business world. Power BI can now help businesses learn more about their customers and themselves than ever before and give them that competitive advantage they may desperately need.

This paper attempts to outline what BI is and how Power BI can help businesses to harness the power of their data to deliver benefits that will not only help you drive efficiency but also provide you with that competitive advantage.